In our present age today, the world is in a hurry of indulging into business, rushing into big decisions but lack of project study. Now, I’m introducing these articles on Marketing Management and Marketing and Its Environment.

First of all, there are two basic business activities in an exchange Economy: 1) Production- the activities which goods and services are produced continuously and efficiently. 2) Marketing- in which the activities are responsible for the movement of goods and services towards its consumers and customers. It has also its interrelated functions of identifying the target customers and devising ways and means to reach and satisfy them.

Some people got confused between ‘’selling’’ and ‘’marketing’’. Selling emphasis is on the product. The company first makes the product and then figures out haw to sell it. While, ‘’marketing’’ emphasis is on customer’ wants. Company first determines customers’ wants and then figures out how to make and deliver a product to satisfy those wants. Marketing has also its tools, strategies, plan to make it efficient and fulfilling in the field of business. One of its tool is ‘’marketing research’’. There could be more of it as we continue to study the secrets of a successful business.